Archive for the 'VFX' Category

Makro – Krijg terug

Video production / post production / web delivery

Agency: Proximity BBDO
Website: www.krijgterug.be (offline)

Problem: how do we get a good quality full HD video to all surfers?
Solution: use 2K video as source, crop it to HD, cut out all non-moving areas in the frame and make it a transparent PNG overlay image for the video parts.
PNG frame

Problem: how do we get different folder designs in the video without shooting twice?
Solution: key and track all variable elements, replace the covers in post – thanks again Mocha!
Planar tracking and keying

set
working with the SI2K

Back to basics: 6 great rotoscoping tips

6 great rotoscoping tips from Imagineer Systems

Imagineer Systems

1) There is no such thing as a perfect matte. Rotoscoping is an art form that takes into account the background image, the movement of the object, and the new elements to be composited in the background.

2) Try to start your shape at its most complex point in time, where it will need the most control points.

3) Break a complex shape into multiple simple shapes. If you are rotoscoping a humanoid form and an arm becomes visible, consider rotoscoping the arm as its own element, rather than adding extra points on the body that will serve no purpose when the arm is obscured.

4) Imagine you are the animator who created the shot. What would your dope sheet look like? No matter the medium, whether CG, live action or otherwise, most movements are rarely linear. They normally move in arcs; they normally accelerate in and out of stopped positions. Try and understand the mechanics behind how things are moving in your shot. This will help you to minimize keyframes.

5) Watch and study the shot before you start working. Where are the changes in directions? These will normally have keyframes. Where are the starts and stops? Are there camera moves that can be stabilized to make your work easier?

6) Don’t be afraid to trash your work and start over. Beginning roto artists often make the mistake of trying to fix a flawed approach by adding more and more keyframes. Experienced roto artists learn to quickly identify an inferior approach and are unashamed to trash their work and start over, often many, many times. It is very difficult to get a good matte without a conscious effort to keep the keyframes to a minimum.

Mercedes-Benz virtuele opendeur

Video production, shoot & post production for Mercedes-Benz Belgium.

Agency: VVL BBDO
Awards: CCB – 2009 Shortlist – Cyber
Mixx Awards – 2010 Bronze Award – Direct Response

Website: www.virtueleopendeur.be (offline)

Mercedes-Benz Virtuele Showroom - online videoproductie

Mercedes-Benz Virtuele Showroom - online videoproductie

Mercedes-Benz Virtuele Showroom - online videoproductie

Image from camera - original 4K

Mercedes-Benz Virtuele Showroom - online videoproductie

Makro – 7percent

Video production / post production / web delivery

Agency: Proximity BBDO
Awards: Wommy – 2009 Silver Momentum Award
ECHO – 2010 Leader

Website: www.7procent.be (offline)

Makro kraak de kluis - online videoproductie

Makro kraak de kluis - online videoproductie

Makro kraak de kluis - online videoproductie

Makro kraak de kluis - online videoproductie

Makro kraak de kluis - online videoproductie

Dymo: The first printed website

Video production & post production.

Agency: Proximity BBDO
Awards: CCB – 2009 Silver Award – Cyber
Golden award of Montreux – 2009 Finalist

http://www.dymo-office.com/dymolabelwriter/ (offline)

Dymo: The first printed website - online videoproductie

Dymo: The first printed website - online videoproductie

Dymo: The first printed website - online videoproductie

Dymo: The first printed website - online videoproductie